Custom Screen/Digital Printing
We designed a few NEW Covid-19 Pre designs
for your Virtual shows - Cruises
or however you still celebrate auto shows
Our father, Gary, grew up loving cars. In the 50’s he loved rods and customs and was a member of the Mellotones car club of Wauwatosa. His involvement in this club led him to volunteer to help set up the timing lights for the Great Lakes Timing Association at Great Lakes Dragaway. In the 60's, his interest was corvettes. He became involved in the Wisconsin Corvette Club and ended up holding the office of club president. It was his activity in club events that introduced him to dash plaques and Rallye Productions.
Rallye Productions was started back in the early 60's by a young man whose main goal was to earn enough money to purchase a Jaguar E-type sports car. As soon as this young man had the money he needed, he sold the company to Gary Genrich, and another business partner. They both had regular full- time jobs but intended to run the company together as a side business in order to make a little extra money.
Gary and his new partner began to run the business in a single car attached garage of Gary and Jan’s modest home in the city of West Allis Wisconsin. After a brief rocky partnership, Gary and Jan bought him out.
Early on, Gary still worked full time as a Journeyman tool and die maker. Within one season, the business grew to a point where he couldn’t continue to do both. He had to choose his tool and die career or the business. Our mother Jan, being more of a risk taker, suggested that he give the new business a real full time attempt, as he always could find a job in tool and die with his journeyman card.
After committing to full time at Rallye, the business grew significantly. By 1970 they had the opportunity to move their home and business to the suburbs of New Berlin Wisconsin, where the business would be run out of the basement. This space was substantially larger than the small one car garage that they had been working in. The company continued to grow began to add a few employees.
Gary and Jan moved the business out of our home to a 2,500 square foot old warehouse in West Allis that they gutted and finished with offices and a workshop. We (the kids) worked at this facility on and off as needed through High School and College.
By 1985, we had outgrown the 2500 sq. foot building and moved to a new 8,500 sq foot building in New Berlin Wisconsin.
During 1985, Lori (Genrich) Strobl joined the business full time after finishing a Bachelor’s in Communication Business & Art and started working in a sales/marketing position. Brian Genrich was brought in as a full-time employee in 1988 as a shop floor supervisor after finishing an associate degree in Graphic arts/Printing and Publishing. During this timeframe we designed our own micro-registration manual printing equipment, and then transitioned to semi-automatic pneumatic printing presses. We went from 1 full time printer to 4 full time printers and a split shift to keep up with the volume of work during our busy period.
By 1994 our business had grown to the point where the New Berlin facility had really limited our efficiency. We moved to our current 16,000 sq. foot facility in Waukesha Wisconsin.
During our time at our /Waukesha address, we added several more screen-printing positions, and then transitioned some of them into our digital processes. We invested heavily in this early technology, and the digital portion or our business continues to grow. Even with new ways (Internet/social media) to sell product, Old fashioned word of mouth and personal referrals are still a strong selling force.
In 2001 Gary and Jan retired, and sold the business to Lori (Genrich) Strobl and Brian Genrich (son and daughter). We continue to run Rallye Productions as second-generation owners.
After the recession of 2008, we diversified into other areas of Industrial and commercial digital printing. This has been a success for our company, and we have continued to grow in new areas as well as in the automotive promotional marketplace.
Sadly, on November 25 of 2014, Our father Gary passed away at the age of 79, due to complications from Parkinson’s Disease. He had such an impact on all of us, and the people that knew him. His passing has left a real void for both friends and family.
Since Gary’s passing, Jan has moved to an assisted living facility nearby in Waukesha. We occasionally bring her to some of the events in the area to visit with old friends.
In the last several years, we have continued to expand our abilities, bringing in flat-bed UV direct printing equipment, Solvent Based vinyl Ink Jet Equipment, and large format routing and cutting equipment, offering more options and processes to car clubs and our industrial clients.
To those that have been working with us from early on… Thank you for all the years of support. We couldn’t have gotten here without you. To those that haven’t had an opportunity to work with us yet, please give us a try. We will give you the same quality and personal service we have been offering since the days back in a single car attached garage. It’s where we came from, who we are, and how we continue to do business.
Rallye Productions Inc.